About Us

Welcome to Backyard Pit Rubs

At Backyard Pit Rubs, BBQ is more than just food — it’s family, friends, and time spent together around the grill. What started as a love for backyard cooking and sharing great meals has grown into a passion for creating authentic pit rubs that bring people together.

Our carefully crafted blends are made with quality spices and seasonings to help turn everyday grilling into memorable BBQ moments. Whether it’s a weekend cook-up, a family gathering, or a summer feast with friends, Backyard Pit Rubs is here to add bold flavour and a proper homemade touch to every meal.

From our family to yours — fire up the BBQ and make every bite worth sharing.

The Backyard Pit Rubs Team

Steve Sherrock - Creator/Owner/Recipe Guy

Steve's Message:

I qualified as a chef back in 2012 and spent years working in kitchens, creating dishes and experimenting with flavours. While I loved the creativity, I quickly realised the long hours and lifestyle of the industry weren’t for me. What never left me though was my passion for food, recipe creation, and bringing people together through great cooking.

Over time, I discovered my real forte was BBQ flavours — slow-cooked meats, smoky seasonings, and the kind of food that keeps people coming back for more. My dream was always to open a little BBQ stand on a beach in Australia, serving flavour-packed chicken, pork, and brisket fresh from the smoker. Like many dreams, life had other plans, but the love for BBQ never faded.

I’ve always known how to cook a proper BBQ, but what I enjoyed most was creating the rubs, experimenting with flavours, and sharing good food with good company. The memories made around the table, beside the smoker, or in the garden with family and friends are what inspired Backyard Pit Rubs from the very beginning.

People say food brings people together, and for us, that truly is the heart of this business. If you’ve visited us at our stalls or events, you’ll already know our kids are always part of it too. This is a genuine family business, built around sharing our family favourites with yours.

Every rub we create is something we use ourselves, serve to our friends, and proudly put on our own table. And with every purchase, you become part of the Backyard Pit Rubs family and our journey.

Thank you for supporting our dream.

Nicki Sherrock - Co Owner/The Brains/The Boss :-)

Nicki's Message:

While Backyard Pit Rubs was built from a love of BBQ and big flavour, it’s also been built around family, hard work, and creating something we can be proud of together.

From the very beginning, I’ve always been the more practical and business-minded one behind the scenes — helping turn ideas into something real and keeping everything moving forward when life gets busy. What started as a shared passion quickly became a family venture that we’ve poured our time, energy, and hearts into.

For me, this business is about more than selling rubs. It’s about building something meaningful for our family, creating memories with our children, and sharing products we genuinely believe in with other families who love good food and good company as much as we do.

If you’ve met us at events or stalls, you’ll know our children are always involved, and that’s exactly how we want it. Backyard Pit Rubs is built on togetherness, authenticity, and the simple joy that comes from gathering around great BBQ with the people who matter most.

Every order means the world to us because you’re supporting a real family business — one that’s grown from backyard cook-ups into something we’re incredibly proud to share.

Thank you for being part of our journey.

Our Promise

We're committed to using only the finest ingredients in our rubs—no fillers, no artificial flavours, just pure, bold taste that enhances your meat without overpowering it. Whether you're smoking brisket, grilling ribs, or searing the perfect steak, our rubs are designed to elevate your BBQ game.

Bramblebee Farm

219 Outwell Road, Wisbech, United Kingdom, PE14 8BG

A first-generation farming family farm producing meat, milk and eggs direct to your door

Visit store

Piknikbox

38, Vicarage street, North Walsham, NR28 9DQ

Totally Gluten Free PIKNIKBOX! Come in and enjoy a lovely vintage experience with a pot of tea for 2 and maybe a sweet treat (or savoury whatever tickles your fancy).

Visit store

Priors Of West Lynn

Clenchwarton Rd, King's Lynn PE34 3LL

Quality Independent Retail Butchers now in its 70th year of trading in West Lynn through four generations. Suppliers to the restaurant and catering trade.

Visit store

Algy's Farm Shop

Bintree Dereham Norfolk NR20 5PW

For generations, Algy’s family has farmed at Manor Farm – shaping a business that has grown with the land. Today, that story continues through the food we grow, make and share.

Visit store

Norfolk Food Hall

Norfolk Showground Dereham Road Norwich NR5 0TT

Step into the RNAA’s Norfolk Food Hall and discover the best of Norfolk’s produce, complemented by a handpicked selection from East Anglia and trusted national suppliers. Our shelves bring together local farmers, growers and artisans with a broader range of speciality and world-food items to suit every taste.

Visit store

Norfolk Lavender Farm Shop

Caley Mill, Lynn Rd, King's Lynn PE31 7JE

The Norfolk Lavender Farmshop is a celebration of good food, local produce, and the simple pleasure of shopping well. Set at the heart of our lavender farm, the Farmshop brings together carefully chosen Norfolk and East Anglian products, seasonal favourites, and everyday essentials you'll want to return for.

Visit store

Tony Perkins Dereham

19 Norwich St, Dereham NR19 1BX

A close-knit and experienced team across all our branches, we pride ourselves in providing you, the customer, with the very best produce that we can find locally. Over many years, we have built up an excellent relationship with our farmer suppliers who are all passionate about producing outstanding livestock, many of whom, win accolades for the quality of their stock.

Visit store

Tony Perkins Attleborough

Church Street AttleboroughNR17 2AH

Priding ourselves on great produce, top value and the best customer service around, our principles and hard work have grown us into the business we see today. Many products are made in house and we are always looking to expand our range. Covering, event catering, hot food, delicatessen and all round food supplier, whilst remaining a traditional full carcass British butchers at the heart and core of what we do.

Visit store

The Veteran Chef

Holbeach

The Veteran Chef BBQ & Smoker After 21 years of service in the Royal Navy ⚓ and RAF ✈️, my passion for bringing people together has found a new mission—serving authentic, slow-smoked BBQ with the same dedication, pride, and attention to detail that defined my military career. From low and slow smoked meats to flavour-packed street food, every dish is cooked with quality, consistency, and respect for traditional BBQ. I'm proud to use and now stock Backyard Pit Rubs—premium, small-batch BBQ seasonings that help create the bold flavours my customers have come to expect. If you've enjoyed the food, you can now take those same award-worthy flavours home and recreate them on your own grill. Whether I'm catering a local event, serving at a festival, or firing up the smoker for the community, my mission remains the same: great food, great flavour, and great people.

Visit store

The Charcoal Warehouse

Grove cottage Westend , NG34 0JL

The Charcoal Warehouse supplies premium charcoal, BBQ fuels, smoking woods, and fire-starting products for homes, restaurants, retailers, and outdoor cooking enthusiasts across the UK, delivering reliable quality, clean burns. Backyard Pit Rubs will be available from us at our pop up events throughout the year.