The Backyard Brisket Rub

Big flavour, smoky sweetness and a gentle kick of heat—Backyard Brisket Rub brings proper American Cajun flavour to your cooking.

Brown sugar, smoked paprika, cracked black pepper, garlic and onion team up with chilli and cayenne for a rich, savoury flavour and a warming finish.

Designed for brisket, it helps build that dark mahogany bark everyone wants a slice of. It’s also great on short ribs, burnt ends, steak, Jacob’s Ladder and dino ribs, or mixed into beef mince for a cracking burger.

Originally created for low and slow cooking, it’s also proved a great choice for the oven, grill and air fryer, bringing that same big flavour however you cook.

No added nasties—just natural ingredients that bring great flavour.

Why You'll Love It:

A pepper-forward profile that lifts the natural flavour of the meat instead of masking it.

Brown sugar caramelises into a rich, rounded crust rather than a sugary shell.

Warmth that builds slowly and never overpowers the beef.Smoking, grilling, roasting or everyday seasoning.

Free from artificial additives and preservatives.

How To Use It:

1. Pat the meat dry, then add a light binder if you like American mustard, 
2. Coat generously on all sides. For brisket, aim for full, even coverage with no bare patches.
3. Rest for 30 minutes(minimum) at room temperature, or overnight in the fridge for a deeper crust, then cook.

Good To Know:
This rub is designed to work low and slow, building layers of flavour over a long cook while letting the quality of the meat come through. Equally happy on a Tuesday night steak. Store in a cool, dry place away from direct sunlight and keep the lid sealed.

Ingredients:
Sea salt, black pepper, brown sugar, smoked paprika, onion powder, garlic powder, chilli powder, cayenne.

Allergen Advice:
Contains sulphur dioxide/sulphites. Produced in a facility that handles Nuts, Celery, Milk, Soya, Cereals (gluten), Eggs, Mustard, Sesame.